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WHO ARE KINDNESS.ORG? are a small nonprofit with big goals. A research-led organisation with more than 250K community members helping to build a kinder world.  


They ask the simple question: how would our world transform if each of us put kindness front and centre in our lives?  They gather data about kindness in an attempt to understand how it impacts individuals & can create lasting change at a societal level.





We feel very fortunate to be partnering with an organisation that understands and trusts the intentions of our project.  We're interested in understanding how kindness manifests in unexpected places; across languages, cultures and locations, to demonstrate just how much it can transcend differences. have a truly global audience and we're hoping we'll be able to meet some of those members over the course of our journey. 


It's not that kindness is immeasurable, but it is hard to map out exactly what we hope to document until we are on the road.  We know that we're aiming to connect with people from all walks of life and we know we'd like to share their story if they're happy to do so.  We know we're taking lots of photos and pedalling for thousands of miles and we know we have the support from some incredible people.


Exactly what we find is hopefully worth sticking around for.




If you would like to support and their research, you can do so via our fundraising page.



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